Wayne Smith

Wayne has studied martial arts for 25 years and this is what first fostered Wayne’s passion for health and fitness leading him to complete his Diploma of Fitness in 2009.

Initially employed as a Personal Trainer for several companies, Wayne has trained a broad spectrum of clients seeking goals ranging from weight loss and functional movement through to athletic performance and self-defence. During this period, Wayne began to narrow his focus towards training professional athletes.

Wayne worked for the NSW Institute of Sport as a Player Welfare Coordinator and Strength Coach for the Under 16’s Newcastle Emerging Jets Program. He was responsible for the creation and implementation of an athlete fatigue management system (AFMS) as well as athlete conditioning programs. Wayne also utilised Sports Coding software, for the time/motion analysis of athletes for improved conditioning programming. During his time with NSWIS, he participated in 4 Institute challenges- Week long competition of every states institutional football teams where he was responsible for the full training, recovery and  nutritional concerns of the eighteen strong squad.

Wayne served as the W-League Newcastle Jets Conditioning Coach for 4 years in which he was responsible for athlete conditioning development. This included programming, running hydro-recovery sessions, completing postural and physiological-based testing batteries, implementing prehabilitation warmups and overseeing the analysis of player heartrates.

Wayne has also worked with Northern Football as a Strength Coach and Trainer for the under 12’s through to 16’s football teams, where he designed and coached periodised programs, implemented training diaries and provided athlete and parent education on hydration, stretching and home programming. He was also responsible for providing on-field first aid assistance, recovery and warm-up sessions.

Recently completing a Diploma of Remedial Massage, Wayne gained experience upon a broad client-base ranging from the elderly to Junior Newcastle Knights players. Specialising in targeted results for athletes, Wayne utilises remedial techniques such as cross-fibre frictions, trigger point and ischemic compressions to return full range of motion or to address postural insufficiencies. The use of Swedish massage or recovery techniques are also common in post-event situations or as part of a de-loading cycle for competing athletes.

In his time with Innovate SSC, Wayne has expanded his experience with other sports, now training athletes from surfing, rugby union, sprinting, cricket, distance running, and triathlon. He has assisted in the postural screening of Hunter Academy of Sport athletes in both golf and basketball. Wayne’s training philosophy is based upon long-term sustainable athlete development and the foundational improvement of postural insufficiencies, using a combination of massage and effective programming to address issues.

Anthony Webb

Since gaining his Diploma in Recreation (Fitness) in 2000, Anthony has successfully completed a Bachelors Degree in Exercise Science (2004), and Certificate IV Assessment & Workplace Training. Anthony has completed the Level 1 & Level 2 Strength & Conditioning Coaching Certificates (Level 2 Thesis: “Tennis Specific Strength & Conditioning Requirements”) and Level 3 Strength & Conditioning Coaching Certificate (Thesis: “Functional Movement Development in Athletic Performance”), and the FMS Level 1 & 2, and SFMA courses.

Since 2007 Anthony has worked as an Accredited Exercise Physiologist (AEP), he is a member of the Australian Strength and Conditioning Association (ASCA), as well as a member of Exercise and Sports Science Australia (ESSA). Anthony has extensive experience working as a strength and conditioning coach through assessment / athlete development / lecturing / exercise prescription currently as the head strength and conditioning coach for the New South Wales Institute of Sport (NSWIS) Hunter region, Hunter Academy of Sport (HAS), Innovate Sport Specific Conditioning (ISSC), and previously with Gymnastics (Trampoline) NSW, Triathlon NSW, Newcastle Jets (Women’s), & Multisport Solutions (MSS). Anthony has trained athletes from club and junior elite to a national and international competition level in various sports. 


Anthony has been involved with BMX, skate boarding, mountain biking, road and track cycling, cyclo-cross, wood-chopping, triathlon, tennis, field hockey, swimming, trampoline, netball, water polo, ultra-marathon, track and field, middle distance running, cricket, basketball, lawn bowls, football (soccer), touch football, rugby league, rugby union, rowing, decathlon, golf, surfing, sailing, clay target shooting, adventure racing, AFL, beach sprinting, motocross, rock climbing, MMA–martial arts, figure skating, ice hockey, ten pin bowling, rugby 7’s, softball, baseball and disabled athletes.

Anthony also has extensive teaching, lecturing and course development experience working at TAFE (Newcastle & Gosford campuses), whilst teaching Certificate III / IV Fitness, Diploma of Fitness, TVET, and Diploma of Massage. He has lectured for Ice Hockey Australia (National Conference), Basketball NSW (Level 2 Coach Course) Gymnastics (Trampoline) NSW, Hunter Academy of Sport - Regional Coach’s Conference, Squash NSW, Hunter Sports High, and Tara Senior School. Innovate SSC has multiple accredited strength and conditioning courses delivered regularly. Anthony also develops and presents regular seminar and blog material for athletes and squads at HAS for numerous sports.

Anthony has worked in the fitness industry writing and delivering course material for TAFE (mentioned above), and previous and current businesses, which he founded. Nutrition Health & Fitness Support Group (NHFS Group – 10 Fitness Australia accredited courses), and more recently Innovate Sport Specific Conditioning (ISSC – 2 Fitness Australia accredited courses). He has worked extensively in the fitness industry throughout Newcastle and the Central Coast regions at many health and fitness facilities, working as an exercise specialist, workplace mentor, strength and conditioning coach, and consultant training conditioner.

Anthony has worked extensively in exercise therapy and rehabilitation for a number of companies and institutions, working as an Exercise Physiologist. These roles involved part-full time work loads with return to work, fitness for work strategies, functional re-education and hydrotherapy. He has also worked as an individual consultant and lecturer on many corporate projects in workplace stress, workplace health, workplace health and safety, pre-employment screenings, workplace functional screenings, and workplace drug screening - testing.

Anthony has overseen the practical workplace component of Exercise Science students from University of New England and Newcastle University, ASCA strength and conditioning course coaches, TAFE NSW fitness students, Post-Graduate Masters Strength & Conditioning Coaches, Masters in Exercise Physiology students, and numerous high school students. 

Anthony has a passion for sports specific exercise programming, and his training philosophy is based on quality functional screening and movement based long-term athlete development.

Coaching Staff